Privacy Policy
Last Updated: May 21st, 2025
Your privacy is important to us at Sweetself, and we are committed to safeguarding your personal information and minimizing any data we need for app functionality. This Privacy Policy explains how we collect, use, and disclose information about you when you access or use our websites, mobile applications, and other online products and services (collectively, the “Services”). Please take a moment to read this policy carefully.
We may update this Privacy Policy from time to time, and the latest version will be reflected by the date at the top of the policy.
Collection of Information
Information You Provide to Us:
We collect information when you interact with our Services, including but not limited to:
- Personal details: Your name, email address, linked social media details, and street address.
- Payment details: Information related to purchases made on our platform.
- Views and opinions: Feedback, survey responses, and other interactions.
- Employment information: Relevant details if you participate in special initiatives.
Misc Data:
We prioritize your privacy and the security of your data. Our privacy policy ensures that all information you provide is securely encrypted, stored and used solely to enable app functionality, including but not limited to personalized wellness plans, AI-driven assistance, and personalized content recommendations. We do not collect or store any content uploaded for AI analysis, such as photos or videos.
Other Information You May Provide:
Password, language settings, goals, previous experience, sleep habits, and check-in reflections.
Information We Collect When You Use the Services or Interact with Us:
- Usage information: Sessions, viewed content, accessed features, and similar data.
- Transactional information: Details about purchases, subscriptions, and transaction dates.
- Log information: Browser details, app version, IP address, and pages viewed.
- Device information: Hardware model, operating system, device identifiers, and mobile network information.
- Communications: Record of chat messages, phone calls, or video calls.
Information We Infer or Generate When You Use the Services:
- User ID: A unique identifier associated with your account.
- Derived information: Inferences about location, gender, age, and likelihood of future service use.
Information We Collect from Other Sources:
We may obtain information from third parties, including transaction details, calendar services, social media, health apps (with consent), and cookie data.
Use of Information
We use the collected information for the following purposes:
- Provide and maintain the Services.
- Improve the Services and develop new products.
- Process transactions and fulfill orders.
- Send transactional or relationship messages.
- Communicate about products, services, and events.
- Monitor and analyze trends, usage, and activities.
- Detect, investigate, and prevent fraudulent transactions.
- Comply with legal obligations.
- Create anonymous or aggregated data.
- Personalize online experiences and advertisements.
- Facilitate contests, sweepstakes, and promotions.
Disclosures of Information
We may disclose information as follows:
- To service providers and contractors.
- To professional advisors, subject to confidentiality obligations.
- In accordance with applicable law or legal process.
- In connection with business transactions or acquisitions.
- Among Sweetself and affiliated companies.
- If your subscription was provided by someone else.
- With your consent or at your direction.
Mobile Information & Text Messaging (SMS) Privacy
No Mobile Information Sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories of disclosures exclude text messaging originator opt-in data and consent; this information will not be shared, sold, rented, or disclosed to any third parties.
Mobile numbers collected for text messaging (such as receiving a digital gift card code and redemption link) are used strictly to deliver the specific transactional message requested and will not be used for unsolicited marketing.
Advertising and Analytics Services Provided by Others
We allow others to provide analytics and serve advertisements. These entities may use cookies, web beacons, and other technologies to collect information about your online activity.
Data Transfer
Sweetself is based in Canada and may process information in countries with different data protection standards. We ensure adequate protection for data transfers as required by law.
Artificial Intelligence (AI) and Machine Learning
In our continuous efforts to enhance and personalize your experience, Sweetself employs artificial intelligence and machine learning technologies within our Services. This section outlines how we collect, use, and disclose information related to AI and machine learning processes.
Data Utilized by AI:
Our AI systems may process the information described in the "Collection of Information" section to offer personalized content, recommendations, and other AI-driven features.
Automated Decision-Making:
Sweetself may use automated decision-making processes, including AI algorithms, to provide tailored content, recommendations, or other personalized experiences based on your usage patterns and preferences.
Profiling:
We engage in profiling activities to better understand your preferences and interests, enabling us to offer more relevant and personalized content. However, these profiles are not used for decisions producing significant legal effects or similarly significant effects concerning you.
AI Transparency:
While our AI processes may make predictions or recommendations, we are committed to maintaining transparency. If you would like more information about how a specific AI decision was made, you may contact us through the channels provided in the "Exercising Your Rights" section.
Sensitive Data:
Our AI systems are designed to avoid the processing of sensitive personal data that could result in discrimination or harm. We do not engage in processing activities that fall under the opt-out rights mentioned in the "Privacy Rights" section related to sensitive personal data.
Data Security:
We take appropriate measures to secure the data used in AI and machine learning processes, ensuring confidentiality and integrity.
AI Impact Assessments:
Sweetself conducts regular impact assessments to evaluate the potential risks and benefits of our AI systems, with a focus on privacy and data protection.
User Controls:
You have the option to control certain aspects of AI processing, such as personalized recommendations, through account settings or preferences.
AI and Third Parties:
We may engage third-party providers for AI-related services. However, any such engagements are subject to contractual obligations and security measures to protect your data.
AI Policy Updates:
As AI technologies evolve, we may update this section to reflect changes in our AI practices. We will notify you of any material changes as required by applicable law.
If you have specific questions or concerns about our use of AI, please reach out to us at [email protected]
Privacy Rights
Regardless of your location, you may have rights to:
- Know more about the information we have about you.
- Access information in a portable format.
- Correct information.
- Opt out of certain processing.
- Delete information.
Exercising Your Rights
You can exercise these rights by contacting us at [email protected]
Verification
We may verify your request by asking for information matching our records.
Other Choices
- Promotional Communications: Opt-out instructions provided in promotional emails.
- Mobile Push Notifications/Alerts: Change notification settings on your device.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at [email protected]
